F. Şehnaz Tuğasaygı is a visionary change and transformation leader with over 30 years of senior executive experience across the telecommunications and retail sectors, distinguished for anchoring big data and customer analytics at the core of macro corporate growth strategies.
Serving as the CRM & Strategic Planning Director at Ayaydın Miroglio Group, she orchestrates high-yield business models that drive sustainable profitability and distinct competitive advantage within the omnichannel retail ecosystem. She seamlessly integrates her analytical perspective, rooted in her Business Engineering background from Istanbul Technical University, with strong leadership capabilities and a CPCC professional coaching designation. Through high-level strategic alliances established with key local and international stakeholders, she champions customer-centric cultural transformations across organizations and steers corporate growth at the highest executive level.
