Şerafettin Özer is the Chief Digital Officer at LC Waikiki. He graduated from Yıldız Technical University with a degree in Mathematical Engineering in 1996. Over the course of his career, he held various managerial positions at Belbim, Yapı Kredi Bank, Softtech, and Valensas. Since July 2018, he has been continuing his career at LC Waikiki as General Manager of Digital Transformation and Information Technologies.