Kuran has a BA in English Language & Literature at Hacettepe University and an Executive MBA degree at Sabancı University. She studied Behavioral Economics, Culture of Innovation and Design Thinking at Harvard Business School. Since 2000, Evrim Kuran has been conducting generational research, organizational attractiveness, DEI (Diversity, Equity, Inclusion) studies, and reverse mentoring programs. Kuran has worked with many local and global employer brands. She is the Country Leader for Türkiye of world’s leading employer branding research and consulting company, Universum. She is also the creator and the curator of People Make the Brand conferences since 2013. Besides her career as a consultant, she is also a keynote speaker and a columnist, and her articles are published in certain national and global publications and portals. She is the author of four books.