He served as Vice President of Strategy and Planning at Grey Istanbul advertising agency and was also a member of the Grey Group Worldwide Global Strategy Council. He founded FutureBright Research and transformed it into FutureBright Group. Today, FutureBright Group is a leading regional data powerhouse with offices in several countries and projects across more than 35 nations, serving over 1,000 global and local brands. He is the author of the book “The Unpredictables” and continues to write columns for Gazete Oksijen and Forbes.