Serdar Ersoy is the Co-Founder/Managing Partner at Ecrou Group and serves on the board of the Chain Stores Association (ZMD), actively contributing to Turkey’s retail ecosystem. Previously at DeFacto, he held senior roles including COO/CGO and General Manager for Alternative Sales Channels & Business Development, leading global expansion and omnichannel growth. He received the “Centennial Leadership Award” at the 2023 Sales Network Summit.